16.09.2018

Serial Shine Off

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I am a serial entrepreneur or a serial masochist—depending on how you want to look at it. I typically bite off more than I can chew and that is the way I like it. My life ethos is to go big or go home. I appreciate beauty in all forms wherever I can find it. I thrive off of being underestimated, working outside my comfort zone, and have strong opinions that can make some people uncomfortable.

George refuses to apologise for his marriage to Amelia and his father cuts him off from the family and his inheritance. All the friends set sail for Belgium, where Becky makes use of every opportunity to advance in society. Becky's time to finally shine arrives as she is introduced to the King, it comes at great cost though. How will her.

I am a down to earth woman who does not have an illustrious pedigree, but I’ve worked my tail off to achieve everything that I have and that’s taught me to appreciate every luxury I’m privileged to experience. The American Dream is still alive and well if you choose to work hard enough for it. The author is a Forbes contributor.

The opinions expressed are those of the writer. Missoma Meet Missoma, a London-based online jewelry retailer known for being the driving force in the development of a new jewelry category known as, “demi-fine” with distinctive pieces that combine semi-precious gemstones and 18ct gold vermeil. Founded in 2008 by Marisa Hordern, who is CEO and Creative Director, the brand has become one of the most coveted in the United Kingdom with forty-six percent of its sales coming from abroad.

Although not a household name in the United States yet, it’s just a matter of time before catches fire here too. Missoma Founder, Marisa Hordern On what made her start the brand Hordern tells me, “I’ve had an obsession with crystals ever since I was five when my mother bought me a small piece of labradorite and I quickly began spending all my money on crystals and gemstones. I studied history at Oxford and afterwards settled into a corporate job.

I started making jewelry at the kitchen table with my mother as a hobby. This is literally a cottage industry (Hordern says jokingly). We would always go to the markets together and we found jewelry that was either too fine or really cheap looking. We wanted to make pieces that we wanted to wear. We wanted it to be wearable and affordable.” Two years later, Hordern quit her job to make luxe pieces of jewelry at an affordable price full time. Fast forward to today and not only is the brand busting the preconceived notions about this genre (with a loyal following like Meghan Markle who has been wearing the brand for years, Kaia Gerber, Cindy Crawford, and Margot Robbie) it is delivering what I thought was the impossible—high quality pieces with most prices under $200.

“We focus on creating the perfect jewelry for your everyday wardrobe. An integral part of our designs is their ability to be worn alone or layered.

Serial Shine Off

We embrace the need for versatility, interchangeable pieces, mix & match studs, and collectable and charms. Ultimately, your jewelry should be a unique expression of your individual style”, Hordern tells me of the brand’s aesthetic. Missoma Despite selling jewelry, Hordern considers herself a tech company.

“It’s kind of crazy when you wake up and realize one day that you started a jewelry brand, but in reality you are really a tech company. Ninety-six percent of our sales come from online. You realize it’s all about how to reach the end customer. We work with different agencies to help with SEO and our affiliate business. We are investing in new CRM platforms based on AI and buyers behavior to learn in real time what they are buying, what products work and which don’t. You end up being a systems business but you still need to retain the culture. Our website is our storefront and we want to be first in our field” A unique benefit that Missoma offers to their customers is their customization with their proprietary software that was inspired by Hordern’s usage of her Ipad Pro, which is the main tool used in the design of Missoma.

Serial

This new software allows clients to draw whatever design they would like on any device with their finger, and have it engraved into a piece of jewelry—and it’s a complimentary service. The turnaround time for these customized pieces that come straight from London is under a week and an added bonus is that offers free shipping anywhere in the world. Missoma Missoma’s success hasn’t gone unnoticed. The brand recently closed on a round of funding from. “Missoma is at the beginning of a significant growth phase. It’s about working with a partner who shares your vision and not simply about the money. We are online.